Product Study Hypothesis
Dyson's vacuum cleaners dominated their market after just one year in business, obtaining an impressive 25% market share after just twelve months. Nearly ten years later the company enjoys control of around a third of the market.
Dyson prides itself on its very Bauhaus style philosophy. The approach that 'Form Follows Function' and that something designed to work the best it can will be aesthetically pleasing in its simplicity.? Their website states;
"Design means how something works, not how it looks - the design should evolve from the function. That's why the people at Dyson who design products are called 'engineers"
But did they really dominate the market with a product where form was forced into second place, or did the futuristic and distinctive Dual Cyclone look require more time and designing to make it what it was?
Also, is the Dyson's dominance down to its performance? There have been numerous advertising campaigns boasting its superior suction and long life, but is it really the "super-vacuum" it claims to be? If so, why are new models released? What can they possibly have that is better than the previous models? Is the continued success of the Dyson down to clever marketing, technological advances or just aesthetic redesign - going against their own values?
Dyson prides itself on its very Bauhaus style philosophy. The approach that 'Form Follows Function' and that something designed to work the best it can will be aesthetically pleasing in its simplicity.? Their website states;
"Design means how something works, not how it looks - the design should evolve from the function. That's why the people at Dyson who design products are called 'engineers"
But did they really dominate the market with a product where form was forced into second place, or did the futuristic and distinctive Dual Cyclone look require more time and designing to make it what it was?
Also, is the Dyson's dominance down to its performance? There have been numerous advertising campaigns boasting its superior suction and long life, but is it really the "super-vacuum" it claims to be? If so, why are new models released? What can they possibly have that is better than the previous models? Is the continued success of the Dyson down to clever marketing, technological advances or just aesthetic redesign - going against their own values?